Growth Strategy
We have a clear framework for profitable growth that gives structure to our approach and underpins both our successful delivery to date and our future vision:
Our Purpose
To captivate a global community of whisky adventurers
To captivate a global community of whisky adventurers
Our Proposition
We create and sell outstanding, limited-edition whisky & experiences around the world
We create and sell outstanding, limited-edition whisky & experiences around the world
Our Ambition
To create a high quality, highly profitable and cash generative premium global business
To create a high quality, highly profitable and cash generative premium global business
Strategic Pillars
Whisky
Creating & selling outstanding limited edition whisky
Creating & selling outstanding limited edition whisky
Membership
A global community of whisky adventurers
A global community of whisky adventurers
Experiences
Delivering the world’s best whisky experiences
Delivering the world’s best whisky experiences
New Brands & Audiences
Creating a premium global spirits business
Creating a premium global spirits business
People
Recruit, retain and train the best
Recruit, retain and train the best
Strengths
Profitable Growth
Cash Generative
Outstanding Asset Backing